The real brilliance of the Fool-Proof Positioning Statement is that it contains two sentences, not one.

As good as that first sentence is, your listener thinks, “Okay, I know five other books that do the same thing. Why should I buy your book?”

That’s why I created a second sentence to answer that question.

Here’s the format:

Unlike other [category] books, [book title] has/contains/helps people [primary differentiating point].

For example, the second sentence for this book could be:

  • Unlike other writing-skills books, Write Your Book in a Flash has exercises that turn ideas into action.
  • Unlike other writing-skills books, Write Your Book in a Flash was written by an author who has written many books.
  • Unlike other writing-skills books, Write Your Book in a Flash focuses on creating a highly detailed outline to help you write faster.
  • Unlike other writing-skills books, Write Your Book in a Flash doesn’t bore you to death with lessons about grammar, punctuation, and style.

Yes, it is simple.

Most would-be authors complicate the process.

They add too many audiences, and they add too many benefits.

People get overwhelmed when they hear or see multiple pieces of information!

You must make your book easy to understand.

Now let’s do the second sentence. What makes your book different?

Unlike other [book category], [title] has [key differentiating feature].

Unlike other ________________, ______________ has

_________________________________.

List five differentiating features:

1.

2.

3.

4.

5.

Circle the one you like the best.

Now, let’s bring this all together.

Use this space to write both sentences (the First Sentence from the previous post, as well as the Second) in your Fool-Proof Positioning Statement:

[Title] is a [category] that helps [primary audience] achieve [primary benefit]. Unlike other [book category], [title] has [key differentiating feature].

_____________________ is a ______________________

that helps __________________________________________

achieve ________________

Unlike other ________________, ______________ has

_________________________________.

A few final notes…

Again, the Fool-Proof Positioning Statement helps you tell your target readers why they should get excited and want to read your book.

You can always customize the statement to meet the needs of each person you meet and each audience you speak to.

Claim your copy of my book, and continue our journey.

Or you can REALLY cut to the chase and have us do this together.